Immexia Srl was founded to develop highly innovative markets and has secured the exclusive national rights for the rollout of Sandbox VR in Italy, with a stated development plan covering up to 40 cities and a total investment of approximately 60 million euros.
When an international brand enters the Italian market through franchising, it often brings with it well-established “global” platforms, workflows, and tools (such as booking systems, payment systems, and customer journey management), but these are not yet adapted to the Italian tax system.
For an operator opening (and scaling) multiple locations, this poses a real risk:
- Discrepancies between locations and teams.
- Manual processing of receipts, payments, and invoices.
- Slow and error-prone payment reconciliation.
- Difficulty integrating disparate systems (franchisor, POS, billing, fiscal printers, payment gateways).
In particular, the end-to-end workflow had to integrate and coordinate different systems that were not originally designed to work together:
- Checkfront for reservations and availability management.
- Stripe and SumUp for payment processing (different channels, different scenarios).
- Tilby as a POS system for payment management and integration with RT.
- CassaInCloud as a legacy component for certain operational workflows.
The result was a truly complex situation: not a single piece of software that needed “fixing,” but an ecosystem with rules, exceptions, and regulatory constraints that directly impact on-site operations and the scalability of the franchise.
Moku was brought on board as a strategic and technology partner to build a “replicable” foundation for each location, working on three levels.
01 Strategic Consulting and Business Model Design
We have mapped the actual workflows (from booking to daily closing), identified critical points related to regulatory requirements, and defined a scalable model with clear rules regarding:
What needs to be automated.
What remains under operational management.
How to handle exceptions (cancellations, refunds, gift cards, cash discrepancies, etc.
How to standardize the process for new locations.
02 System integration and the adaptation of franchising to the Italian context
We have designed an integration layer to reconcile the international ecosystem with local requirements, properly separating payment flows (e.g., payments vs. invoicing) and ensuring end-to-end traceability.
03 Coordinating remote teams and release governance
To ensure that all stakeholders and priorities remain aligned, we have established a streamlined yet rigorous governance structure:
A single backlog and shared priorities.
Incremental and verifiable releases.
Test environments and data consistency checks.
Assistance in defining clear operating procedures for the on-site team.
The result is an operational platform designed for franchising: scalable, traceable, and replicable across multiple locations. Specifically, Immexia now benefits from:
A seamless digital workflow covering booking, payment, tax documentation, verification, and issue resolution.
A drastic reduction in manual tasks and potential points of error.
A “standard” foundation ready to be expanded to future locations.
A working model that makes it easy to collaborate with distributed teams without losing control over the process.
