Project context
Redesigning a portal isn’t just about updating an outdated interface or replacing technology; it involves transforming a system at the heart of complex business processes—ones that involve many stakeholders and information flows—to bring clarity, simplicity, and traceability.
It is from this need that the AlignerHub portal project, developed by our team for Sweden & Martina, was born: a process of analysis, design, and development designed to support the evolution of a strategic product, improving the user experience for customers and making internal company operations more efficient.
About the client
Sweden & Martina is an Italian company specializing in dental solutions and the manufacturer of the F22 and NOXI clear aligners.
The AlignerHub project arose from the need to significantly evolve the digital ecosystem dedicated to managing clear aligners. The existing portal, in fact, was no longer adequate to support the operational volumes achieved or future growth objectives, in a context characterized by complex business processes, numerous stakeholders, and significant fragmentation of information across different systems.
The challenge was not merely technological. Day-to-day operations, in fact, unfolded across multiple information systems and channels that were only partially integrated with one another, resulting in manual data transfer tasks, a higher risk of error, coordination difficulties, and a growing need for traceability throughout the entire process.
The goal of the project, therefore, was not simply to build a new portal, but to rethink the overall experience in order to better support day-to-day work, reduce inefficiencies, and build a more solid and flexible foundation for the future evolution of the service and the introduction of new products.
One of the key challenges of the project was integrating AlignerHub with the digital ecosystem already in use at Sweden & Martina, particularly with Business Central and Archform. The platform was designed not as a simple portal, but as a connection point between clinical data, design, and the purchasing process. Through AlignerHub, the client can upload a clinical case, collaborate with Sweden & Martina in defining the treatment plan, and follow the process through to final confirmation and ordering of the aligners. An integrated workflow that makes the experience smoother, more traceable, and consistent with existing business processes.
The development process
To tackle this complexity, Moku began the project with a structured analysis and design phase.
The process started with the initial brief and the definition of epics, user stories, and user flows, developed in collaboration with the Sweden & Martina team to clarify the main objectives of the new portal and the roles of the various stakeholders involved. At the same time, we analyzed the third-party systems with which the platform would need to interface, so as to identify the most sensitive aspects of the integration right from the start.
A crucial part of the process involved UX design, with the creation of wireframes to align the technical team and the client on essential features and user flows. This work made it possible to transform complex requirements into a more readable and shared framework, laying the groundwork for a development roadmap structured by milestones.
The portal’s development then proceeded through incremental releases. The first release was designed to cover the main case management workflow, with a functional version of the portal useful both for initiating testing and for validating the integrated processes.
Final outcome
The result of this process was a new Alignment Technicians Portal designed to more effectively support case management, improve collaboration among the various stakeholders involved, and strengthen the service’s operational infrastructure.
The output was not merely a new web application, but a platform built on a more mature design foundation: more structured workflows, greater clarity in interactions, improved traceability, and better readiness for integration with external systems and tools. The work also included an initial integration with Archform, starting in a simplified form and later evolving to include viewers and editors integrated into the client-side portal.
In this sense, the project contributed not only to renewing a digital tool but also to building a strategic asset more aligned with the client’s growth and the complexity of its operational model. A single platform where, thanks to a coherent and scalable architecture, clients (dental clinics) and internal company stakeholders interact: designers, validators of impressions and intraoral scans, design validators, customer service, and production operators.
